Marketing, Message & Myth

Full Course Title: 
Marketing, Message & Myth
Prefix: 
UCO
Course Number: 
1200
Section Number(s) and Day/Times Taught: 
160: MW 5:00 – 6:15 pm
Term: 
Fall 2016
Categories: 
The Arts
Categories: 
Civic Engagement

Marketing, messaging and myth” is a general introduction to the processes marketers use to engage consumers into a guided thought process. This is not a marketing class – it is a course about marketing. This might seem like a fine distinction, but it’s an important one. In this course, we will utilize the theory and principals of marketing, and will also explore interdisciplinary and local-to-global connections, because in order to understand the messages we encounter in our everyday lives and analyze the persuasive tools that influence our decision-making processes, we must get to know the contexts in which these messages are created.

This course has a strong emphasis on written and oral communication, and a significant service-learning component. Students in this course are required to attend several out-of-classroom activities that take place during or after the scheduled class meeting time.

Students in this course are expected to embrace college-level academics and dedicate significant time out of class to the course. There is a strong emphasis on personal responsibility and community engagement, which is presented within the context of a course that serves as a basic intro to marketing, advertising, communication, and/or media literacy.

Instructor: 

I have been teaching Freshman Seminar/First Year Seminar since 2006, and enjoy it immensely. Helping prepare students to be successful college students and gain an appreciation for positive citizenship is incredibly rewarding. Teaching this course combines this opportunity with one of my other passions, which is marketing. My undergraduate background is in Interdisciplinary Studies, and I believe strongly that an interdisciplinary approach is not only valuable, but necessary as a tool for transitioning bright, successful high school students who can test extremely well into thoughtful college students who can think critically and ultimately become creative problem-solvers who are passionate about responsible citizenship.

I hold a BA in Interdisciplinary Studies from Appalachian and an MBA in Management from Wake Forest University and work full time at Appalachian as the Marketing/PR Director for the university. I grew up nearby, have generations of family roots in the area, and highly value community and family. I run with my dog as often as possible and listen to tons of podcasts.

Contact FYS

The First Year Seminar is part of the General Education Program located in Anne Belk Hall, Room 250.

Phone: 828-262-2028

Our mailing address:
First Year Seminar
ASU Box 32065
Appalachian State University
Boone, NC 28608

Director of First Year Seminar:
Dr. Martha McCaughey
mccaugheym@appstate.edu

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