Barbara Rule

Barbara Rule is a Lecturer in the Marketing Department of Appalachian State University's (ASU) Walker College of Business (WCOB). Barbara has been teaching at ASU since Fall 2008. She has taught Principles of Marketing (MKT3050), Professional Selling (MKT3052) and Retailing (MKT3210) within her department. Barbara has also developed and teaches 2 different First Year Seminar (FYS) classes as part of the University's General Education Program. One of the FYS classes in the Fall semester is linked to the Business Exploration Residential Learning Community (Business RLC). She works more closely with this group of incoming students to develop greater connections to the University, Community and College of Business and to expose this group to the abundance of opportunities that are offered to Appalachian students. Barbara is professionally qualified with 30+ years of business experience, she began her career working for a small marketing research company and then a family owned apparel company. She then spent 15 years (1985 2000) with L'eggs Products, then a division of Sara Lee Corporation, beginning as an Assistant Manager of Sales Reporting and Analysis and rising to become Director of Sales Forecasting and Planning. In March of 2000 she and her then husband left their positions in WinstonSalem, NC and moved to Boone where they opened a retail hobby store. They expanded to a second location in Charlotte in 2003. In 2008 Barbara sold the retail hobby business when she was offered a teaching position in the Marketing Department of the WCOB. Barbara has been involved with another small business located in the High Country. In addition to her teaching responsibilities, Barbara has served on various committees, was an inaugural member of the ASU Scholarly Teaching Academy (2011 2013), presented at various conferences, and has served as Faculty Advisor for seven years for the Pi Sigma Epsilon student club. In January of 2014 Barbara assumed the role of CoDirector of the Martha Guy Summer Institute program taking full responsibility for the program in Fall of 2014. This program recruits 24 high achieving high school juniors interested in pursuing a college degree in business to ASU's campus for a life changing three week summer experience.

Contact FYS

The First Year Seminar is part of the General Education Program located in Anne Belk Hall, Room 250.

Phone: 828-262-2028

Our mailing address:
First Year Seminar
ASU Box 32065
Appalachian State University
Boone, NC 28608

Director of First Year Seminar:
Dr. Martha McCaughey
mccaugheym@appstate.edu

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